Hey, I'm
Jett.
Marketer. Husband. Driven by curiosity.
“Figure it out”
Philosophy Statement
Marketing student.
AI-driven.
Studying Marketing at Utah State University's Huntsman School of Business — graduating December 2026 with a 3.74 GPA while working full time. Director of Marketing at The Insurance Center, where I lead SEO, GEO, and AI innovation across the company's entire marketing operation.
My Storyarrow_forward
The Insurance Center
Director of Marketing
Farr West, UT · Jun 2024 – Present · Director since Apr 2025
- Lead SEO, GEO and AI implementation
- Licensed Insurance Agent (P&C)
- YouTube views up 12× in 2026
Utah State University
B.S. Marketing
Jon M. Huntsman School of Business · Dec 2026
- GPA 3.74 · Academic Scholarship
- ProSales Member
- Google Ads Certified
- Meta Business Suite Certified
By the numbers
Real outcomes from real campaigns. These are the numbers behind the work at The Insurance Center.
Search performance rebuilt from the ground up
Took over a stagnant Google Ads account and rebuilt the strategy from scratch — new campaign architecture, tighter audience targeting, and landing pages optimized for insurance intent. The results compounded fast.
Impressions
7.4×
Clicks
7.9×
Inbound Calls
+105%
Digital Premium
$490,713
Google Reviews — reputation built systematically
Built an internal workflow that made requesting reviews a trackable, competitive team activity. A leaderboard surfacing each agent's review count changed behavior agency-wide.
+222%
review growth
Automated drip campaigns — outreach that runs itself
Designed and deployed automated lead gen workflows that maintain contact with prospects and commercial accounts over time — removing manual follow-up from the process entirely.
+200%
outreach volume
Things I've built
Some of it runs the marketing at work. Some of it is just for fun.
Marketing Dashboard
A week of reports collapsed into a one-minute answer to "what's working?" Built for The Insurance Center.
Read the case studyarrow_forwardAI Prospecting Agent
ZoomInfo connected to Claude so the week's best prospects show up ranked, with outreach already drafted.
Read the case studyarrow_forwardSearchLight Digital
An SEO and GEO agency built for the new era of search, where AI answers are the new page one.
Visit siteopen_in_newPlay Me in Chess
A chess bot trained on 311 of my real games, with a leaderboard behind an API I wrote.
Play itarrow_forwardPremier League Command Center
A live one-screen match-day dashboard. A proxy I wrote shrinks a 743 KB payload to the 12 KB the screen needs.
Visit siteopen_in_newUtah Golf Tinder
Log every Utah course you've played and watch your percentage of the whole state tick up.
Visit siteopen_in_newCommute 2 Work
A podcast recorded from the driver's seat. I turned my commute into a place to think out loud about AI, careers, and the algorithm, and I'm automating the whole channel along the way.
Where to startarrow_forward
Content
Outside the office
Got something worth building,
or just want to play a quick 9?
Let me know.
Or write directly: jett@insurancecenterut.com