I Connected ZoomInfo to Claude and Outreach Volume Rose 400%
Context
I run marketing at The Insurance Center solo, with no marketing department, so prospecting has to run without me building lists by hand.
I connected ZoomInfo to Claude through an MCP server. It runs weekly: it pulls the top 10-15 prospects, ranks them (niche first, then geography, then Utah), and drafts the outreach for each.
The numbers
Outreach volume
+400%
The Insurance Center outreach activity, before vs. after the agent went live
Weekly ranked prospects
10–15
Agent output each week
What it does
- —Pulls the week’s top prospects from ZoomInfo through an MCP server, with no manual list-building.
- —Ranks them in a fixed order: niche, then geography, then Utah.
- —Drafts outreach for each prospect so the work left for me is review and send.
What came of it
Outreach volume went up 400%, and multiple large accounts converted. It runs in production, not as a demo.
Method & disclosures
The 400% figure compares outreach volume before and after the agent. Prospect names and account details are not published here.
Written by
Jett Iverson
Director of Marketing, The Insurance Center