Jett Iverson

The Insurance Center, Farr West, UT

• –Took over the full marketing function in June 2024, the first person to hold the role in a dedicated capacity, covering strategy, execution, and reporting
• –Grew organic search sessions 203% (139/month in June 2024 to 421/month in July 2026) and organic pageviews 232% (235 to 780/month), measured in GA4's Organic Search channel and Google Search Console
• –Owned SEO and GEO strategy through the agency's April 2026 website migration, building 50 SEO/GEO content pages on the new site in five months from a near-blank slate
• –New site's Search Console impressions grew 12.5x in the first four months live (1,860 to 23,314/month)
• –Ran a generative-engine-optimization audit across ChatGPT, Claude, Gemini, and Perplexity (visibility scored 61/100) and confirmed content ranking inside AI-conversation search queries logged in Search Console, including position 1 for "how much is life insurance for a 30 year old"
• –Drove sales velocity to 16.8%, surpassing both the industry average (12.7%) and the top-quartile benchmark (15.8%)
• –Manages 100+ client accounts, ensuring prompt policy renewals and proactive coverage guidance
• –Built automation systems for content publishing, review generation, and analytics reporting

SearchLight Digital, Utah

• –SEO and GEO agency I founded, currently pre-launch and independent of my work at The Insurance Center
• –Productizing the same organic-search and AI-search-visibility methods I run in-house

UYSA, Ogden, UT

• –Officiated competitive youth matches across Northern Utah, making high-stakes decisions in fast-paced, high-pressure environments
• –Mediated disputes between players, coaches, and officials. Developing communication and conflict-resolution skills that translate directly to client and team relationships
• –Coordinated with fellow officials and coaching staff to maintain fair, consistent gameplay across large tournaments

Bachelor of Science, Major: Marketing, Logan, UT

• –GPA: 3.74 while working 25 hours per week
• –Academic Scholarship recipient
• –Member of ProSales, Jon M. Huntsman School of Business
• –Google Ads Certification · Meta Business Suite Certification
• –Proficiency in SQL, Marketing, and Finance
• –Completed Advanced Excel coursework

High School Diploma, Plain City, UT

Property & Casualty, State of Utah

ProSales, Jon M. Huntsman School of Business, Logan, UT

• –Manages the account relationship with a corporate partner on behalf of the club. Communicating updates and identifying annual recruitment needs
• –Builds and maintains long-term professional relationships that bridge the university and the business community

The Church of Jesus Christ of Latter-day Saints, Porto Alegre, Brazil

• –Led a team of 10–20 volunteers. Coaching performance, setting goals, and developing the people around me as much as the mission itself
• –Developed and executed outreach strategies that measurably expanded community reach across the Porto Alegre mission area
• –Delivered presentations and training sessions in Portuguese to large groups. Now fluent in the language