Resume

The Insurance Center, Farr West, UT

• –Paid search to revenue. Took over Google Ads with only the logins and no brief, then rebuilt campaign architecture, audience targeting, and insurance-intent landing pages. Impressions up 7.4x (69.2K to 514K), clicks up 7.9x (2,060 to 16,372), inbound calls up 105% (181 to 371), and $490,713 in digital premium across 306 policies.
• –AI-built prospecting. Connected ZoomInfo to Claude through an MCP server that pulls and ranks the week's top 10-15 prospects (niche, then geography, then Utah) and drafts outreach. Outreach volume up 400%; multiple large accounts converted.
• –Lifecycle and automated outreach. Designed Zapier lead-gen workflows that keep prospects and commercial accounts warm with no manual follow-up (+200% outreach volume). Chose and rolled out an AI renewal-email tool to the full team through three months of resistance, 4-5 trainings, and daily one-on-one help; it now saves hundreds of staff hours and gets renewals out earlier.
• –Reputation engine. Built a Google Reviews workflow with a live agent leaderboard and per-review incentive. Reviews grew from 95 to 306 (+222%) with the rating holding at 4.9.
• –Measurement. Built a React and Python dashboard combining SEO performance, lead flow, keyword rank, and revenue attribution. Answering "what's working" went from a week of reports to under a minute.
• –SEO, GEO, and web. Led the redesign and ongoing management of theinsurancecenter.com: information architecture, on-page and technical SEO, blog program, structured data, agent pages, and GEO work for visibility in ChatGPT, Perplexity, and Google AI Overviews. Organic search sessions grew 203% (139 to 421/month) and the new site's Search Console impressions grew 15.1x from launch month to September 2026 (1,860 to 28,106/month).
• –Video and social. Built a video editing workflow that took the agency's YouTube channel from 31.9K views in 2025 to 395.2K in 2026 (through Oct 26), about 12x, and watch time from 128 to 7,900 hours. Run organic social across platforms.
• –Sales-facing marketing. Redesigned proposals to lead with coverage instead of a price spreadsheet. The first won a large contractor, now one of the biggest accounts; about 10 decks since have won roughly 40%. Manage 100+ client accounts as a licensed agent.

SearchLight Digital, Utah

• –Founded an SEO and GEO agency for small businesses that are invisible to AI search. Scoped the offer, built the site, and built the scoring engine that measures visibility across major AI search engines and converts it into a prioritized, time-boxed improvement plan.

Bachelor of Science, Major: Marketing, Logan, UT

• –GPA: 3.74 while working 25 hours per week
• –Academic Scholarship recipient
• –Member of ProSales, Jon M. Huntsman School of Business
• –Proficiency in SQL, Marketing, and Finance
• –Completed Advanced Excel coursework

High School Diploma, Plain City, UT

Property & Casualty, State of Utah

The Church of Jesus Christ of Latter-day Saints, Porto Alegre, Brazil

• –Led and trained 10-20 volunteers with no fixed reporting structure, raising output through coaching and goal-setting
• –Ran trainings and presentations in Portuguese for large non-technical audiences; built community outreach from scratch with no playbook

Jon M. Huntsman School of Business, Logan, UT

• –Own the relationship with a corporate partner: club updates and the company's annual recruiting needs

UYSA, Ogden, UT

• –Make real-time calls and mediate disputes in front of large crowds. Hold a decision under pressure and own it