Content

Companies Will Hire Your AI, not you

AI and your career

ArticleOctober 2026· 3 min read

The Rejection Taught Me More Than the Interview Did

Months of applying, a final-round interview that felt fine, then the email. I talked through all of it on camera instead of sitting on it, and the part worth keeping had nothing to do with the job.

Personal GrowthCareerCommute 2 Work

College Students Who Don’t Use AI Are Falling Behind

AI and your career

ArticleOctober 2026· 4 min read

Why Halting AI Development Would Make the Danger Worse

I spent a week of Commute 2 Work episodes on the AI doom question. My conclusion: AI carries real risks, but a ban only stops the people who were going to follow the rules anyway.

AITechnologyCommute 2 Work

The One Habit That Makes You Truly Indispensable

AI and your career

Personal GrowthCommunicationCommute 2 Work

Boredom Is a Tool, Not a Problem

I started testing what happens on the commute when I stop filling every quiet second with a podcast or a phone. Turns out the boredom is doing something the noise was not.

Attention, algorithms, and stuff

You’re Not Addicted by Accident: How Algorithms Keep You Scrolling

CommunicationPersonal GrowthCommute 2 Work

Why I Turned My Commute Into a Daily Speaking Practice

I started recording unscripted takes on my drive to work because talking clearly under pressure does not improve from reading about it. A few weeks and two dozen episodes in, here is what changed.

Attention, algorithms, and stuff

Maybe we don’t need more entertainment. Maybe we need to be bored again.

Personal GrowthMarketingCommute 2 Work

The "X Factor" Is Just Two Skills Nobody Else Has Combined

I spent a week of episodes on the same question: what actually creates an "X factor"? Not a rare trait — usually two ordinary skills nobody bothered to combine in one person.

Attention, algorithms, and stuff

Disneyland Made Me Rethink Consumerism

CommunicationCareerCommute 2 Work

Practicing Answers Out Loud Before You Need Them

I ran through real interview questions on my commute, out loud, with no script. The gap between the answer in my head and the one that came out of my mouth taught me more than any interview guide has.

How to Rank in AI Search Engines (Claude GEO Strategy)

Building in public

ArticleSeptember 2026· 7 min read

What Search Console's AI Query Data Actually Tells You

Search Console now shows the questions people type into AI assistants. Most of that data sits unused. Here is how to read it and what to do when your pages show up in it.

SEOGEOSearch ConsoleAnalytics

How to Build an Interactive AI Personal Website Portfolio

Building in public

ArticleSeptember 2026· 5 min read

The Marketing Metric That Was Lying to Me

While pulling two years of organic search data, I found a spike that would have looked great in a report. It was not real. Here is how to catch the ones that are not.

AnalyticsGA4Data Integrity

Build a Custom Chess Bot API for Your Portfolio Website

Building in public

ArticleJune 2026· 6 min read

Why Your Small Business Is Invisible to AI Search (And What to Do About It)

AI Overviews, ChatGPT, and Perplexity are now answering millions of searches before a single link gets clicked. If your business isn't optimized for these systems, you're losing customers you'll never even know about.

GEOSEOSmall BusinessAI Search

I Made It to the Final Round… and Got Rejected

Real life

ArticleJune 2026· 7 min read

SEO Still Works. Here's What Changed and What Still Matters in 2026

Every few years someone declares SEO dead. It never dies — but it does change. Here's an honest look at what's different in 2026, what still works exactly as it always did, and where small businesses should focus their energy.

SEOGEOSmall BusinessContent Strategy

The Hard Truth About Who Actually Supports You

Real life

ArticleJune 2026· 8 min read

GEO: A Practical Guide for Local Businesses Who Want to Show Up in AI Answers

Generative Engine Optimization is not a buzzword — it's a real, actionable discipline. Here's a ground-level guide to what GEO is, how it works, and the specific moves any local business can make to start showing up in AI-generated answers.

GEOLocal SEOSmall BusinessAI Search