Writing

Content

Writing about SEO, GEO, AI, and modern marketing — what's changing and what it means for real businesses.

Articles

In-depth pieces on SEO, GEO, and what small businesses need to know.

On-Site·September 2026·7 min read

What Search Console's AI Query Data Actually Tells You

Search Console now shows the questions people type into AI assistants. Most of that data sits unused. Here is how to read it and what to do when your pages show up in it.

SEOGEOSearch ConsoleAnalytics

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On-Site·September 2026·5 min read

The Marketing Metric That Was Lying to Me

While pulling two years of organic search data, I found a spike that would have looked great in a report. It was not real. Here is how to catch the ones that are not.

AnalyticsGA4Data Integrity

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On-Site·June 2026·6 min read

Why Your Small Business Is Invisible to AI Search (And What to Do About It)

AI Overviews, ChatGPT, and Perplexity are now answering millions of searches before a single link gets clicked. If your business isn't optimized for these systems, you're losing customers you'll never even know about.

GEOSEOSmall BusinessAI Search

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On-Site·June 2026·7 min read

SEO Still Works. Here's What Changed and What Still Matters in 2026

Every few years someone declares SEO dead. It never dies — but it does change. Here's an honest look at what's different in 2026, what still works exactly as it always did, and where small businesses should focus their energy.

SEOGEOSmall BusinessContent Strategy

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On-Site·June 2026·8 min read

GEO: A Practical Guide for Local Businesses Who Want to Show Up in AI Answers

Generative Engine Optimization is not a buzzword — it's a real, actionable discipline. Here's a ground-level guide to what GEO is, how it works, and the specific moves any local business can make to start showing up in AI-generated answers.

GEOLocal SEOSmall BusinessAI Search

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On LinkedIn

Published pieces on LinkedIn Pulse.

LinkedIn Pulse·March 2026·5 min read

What It Means to Be a Big "I" Best Practices Agency (And Why It Should Matter to You)

The Big "I" Best Practices designation identifies the top-performing independent agencies in the country. The Insurance Center has earned it six consecutive years running — here's what that means.

InsuranceAgency ManagementBest Practices

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LinkedIn Pulse·March 2026·4 min read

AI Isn't Replacing Insurance Brokers, It's Making the Best Ones Better

How integrating AI into the workflow enhances broker efficiency — spending less time on admin and more time providing meaningful guidance on coverage gaps and risk.