From a Week of Reports to a One-Minute Answer
Context
Answering "what's actually working?" used to take about a week of reports.
I built a dashboard in React and Python that combines SEO performance, lead flow, keyword rank, and revenue attribution, so those questions get answered in the same view.
The numbers
Time to answer "what's working?"
Week → <1 min
Time from question to answer, before vs. after the dashboard
Data combined in one view
4 sources
SEO performance, lead flow, keyword rank, revenue attribution
Why it matters
I measure every channel against revenue. Putting revenue attribution next to SEO performance, lead flow, and keyword rank means the answer is already there when the question comes up.
Method & disclosures
The time comparison is my own before-and-after for answering a "what's working?" question, not an external benchmark.
Written by
Jett Iverson
Director of Marketing, The Insurance Center